Slogans are defined as memorable phrases often used in conjunction with company logos and in advertising campaigns. What’s the key word there? MEMORABLE. If no one can remember it, no one will be able to recall it when it comes to a purchasing decision. The same is true for a brand or logo, must be easy to remember!
Before we begin our discussion on slogans, the first thing you need is a logo. No logo? Stop reading and learn how to start your logo design phase.
Now…back to slogans…
Slogans are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand, when created correctly. Also, unlike a logo, slogans are not cast in stone. Top brands change their slogans all the time, and you can do the same if you feel you need to five years down the line.
Here are some tips for creating your first slogan:
KEEP IT SIMPLE
A logo is only effective if your audience can understand it quickly. You’re NOT going to get a gold star if you use impressive vocabulary that ordinary people have to use a dictionary to define.
- Good Example: McDonald’s
KEEP IT SHORT
Slogans absolutely cannot go over one sentence. Cut to the chase!
- Good Example: Nike
When it is used correctly (and is not perceived as lame), it catches on!
- Good Example: KFC
Don’t trump your product. Can your business actually deliver on the promise that your slogan makes? If not, rethink the slogan. (Avoid #1, or “best in the industry” because while it MIGHT be true, it is very hard to prove)
- Good Example of a BAD SLOGAN
MAKE IT MEMORABLE
If all of these tactics above are used, the consumer will hear the slogan, remember it, and might even use it in their everyday lives. Who can honestly say they have never quoted the Verizon slogan in an everyday conversation?
A slogan is just as necessary to a brand as a logo is. Make it simple, short, honest, and memorable. Attach it to your logo and see where it takes you? Don’t like the direction it is going? Change it up! The beauty of slogans is their ability to be tested and remade. So… have no fear, and start here!
Source: Web Designer Depot