Where you areThe first step to creating your brand is to learn about you and your company. From your products and services, to your internal culture, to your customer’s perception, we uncover the values and themes that make you unique.Where You Want to BeWhere you want to be – The next step is to understand where you want to be. What are your marketing goals, and when do you want to reach them? What’s the next level of your business look like? All of this is used to create the foundation of your brand – what we’re communicating, and who we’re speaking to.
Creative StrategyOnce the core message and audience is defined, we begin the creative process. Through a combination of brainstorming sessions, internal reviews, and good old fashioned elbow grease, we build a brand from the ground up making sure it adheres to your goals and brand values. This includes everything from basic design decisions to determining which avenues and mediums are going to engage your audience the best.Build the Right ToolsWhen the design and branding is final, we build out the right marketing tools to fit your marketing plan. From websites and print material, to mobile apps and online advertising, we make sure every item is cohesive, consistent, and gets you closer to your goals.
Put the plan to workAs exciting as new marketing toys can be, they’re pointless if they just sit on a shelf somewhere. That’s why we create strategic plans to put those tools to use. We’ll help outline what ads to place, what events to attend, and what the best ways to reach out to your customers are.MaintainAs fast paced as our internet-driven age has become, you can’t let anything sit idle too long. We help maintain your marketing presence and brand by having our cadre of writers and and social media experts update and create web content, social media posts, emarketing initiatives, and advertising campaigns so that you don’t have to.
In the end, it doesn’t matter if you used social media, private events, or an advertising blitz in your industries biggest magazine. All you want are results. We get that. That’s why we base every aspect of our brand and marketing creation on goals. Goals that you define and we measure.