Quick history lesson: the Fourth of July (aka: Independence Day) is a federal holiday in the United States that celebrates the adoption of the Declaration of Independence on July 4th, 1776, declaring independence from Great Britain.
Yes, it also means a long and fun weekend…
While the history and meaning of this joyous day takes precedent, it is also a perfect time to vamp up your advertising and brand appeal. Take Christmas for example: it is a well recognized holiday, and season, that consumes roughly 2 months of advertising campaign space and EVERYONE participates. The Fourth of July is a day that approaches fast and before you know it- it is in the past. So, it allows those brands that make the most of this holiday stand out. Is your brand going to be one that stands out this Fourth?
It’s always good to look back on past successes to see which brands stood out in 2014 this time of year…
The industries that participated in these festivities range from hardware, to furniture, to fashion, and even transportation! There are no limitations to the types of brands that can explore this opportunity. There are no excuses when it comes to having spirit. Relevancy is a key component to reaching your audience and holidays are an easy way to do just that. (See our April Fool’s Day blog article).
Need idea inspiration? Pinterest is a great source for more than just recipes!
It’s not too late to put your heads together with your team to create something GREAT! Whether it’s a Fourth of July inspired website banner update, social media video, promotional campaign, or even just an announcement to your audience, you’ve got to be involved somehow. Remember that many consumers will be traveling on the Fourth, so make sure your digital campaigns are mobile friendly and easy to engage with! And remember…we can help!
You never know, your idea could catch on like a Roman Candle!