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Philosophy

Our Philosophy

This is the page where we get to stand on our soapbox and get a little “preachy.” But don’t worry, we’re still nice people. We just take design a little more serious than most.
At Hype, we have a deeply ingrained culture of “Thought-driven Design.” The visual design of your brand should communicate your values and message to your audience, from every color in your logo down to every pixel of your website. If a design element is present that doesn’t follow that litmus test, it’s superfluous, and just confusing the message.
“If you think all it takes to create a brand is a pretty logo, then you’re missing the point. You’re a rhinestone at a diamond party”Because of this underlying philosophy, we don’t believe it’s possible to create a design without taking the time to truly understand your goals and business position. Not only does it lead to unfocused design, but it misses a huge opportunity to connect with your audience.
Anyone telling you different is just selling pretty pictures.

Our Vision

Create the perfect brand

This is a purposefully unachievable goal, but it’s what drives us to push further and delve deeper every day. It’s the reason we get up in the morning, and the reason we stay up late at night. It’s also the reason our work stands apart from so many other firms.

Organize the perfect plan

To really reach your marketing goals, it takes more than a great-looking brand – it takes a plan to put those items to work. A brand is more than your website, or brochure, or logo – it’s all of the different ways you interact and engage with your audience to define that single thought or idea in their minds. A BMW isn’t just a car, it’s “The Ultimate Driving Machine.” That’s what it means to have a brand, and it takes a focused, persistent campaign to connect all those dots.

Help You Succeed

The most important goal! We understand that for you, you’re brand isn’t just a project – it’s your future, your company, your career, your next raise, your life. We take that responsibility seriously. There’s no bigger complement than hearing that your business is reaching new heights thanks to our help.