The end of 2015 and the beginning of 2016 has seen some major brands joining forces to create new corporate juggernauts. According to the Richmond Times Dispatch, over $5 trillion worth of mergers and acquisitions took place last year; the most since 2007.
With this kind of activity creating new brand buzz and excitement, we thought we’d keep you up to date on a few of the major changes that have peaked our interest and that we’ll be following for the next few months.
- Royal Dutch Shell and BG Group - Shell purchased BG for just under $70 billion in an effort to expand its liquid natural gas sector.
- Pfizer and Allergan – $148.6 billion dollar deal makes this the second largest merger ever.
- US Airways and American Airlines- Completed in 2013, American has already begun phasing out the US Airways brand.
- AB Inbev and SAB Miller – Soon, all of our beer will come from one company…no wonder the craft beer movement has picked up so much speed lately.
- Heinz and Kraft foods – This merger has created one of the largest food companies in the world.
Of course, all great beginnings have to start from the end of something else. Here are some brands that we’ll be saying goodbye to in the near future.
- OfficeMax – First they merged with Office Depot, now a merger with Staples has created a bleak future for the brand.
- Volkswagen’s TDI brand – VW’s emissions scandal has killed the TDI brand option due to millions in recalls.
- Radioshack – Technology has evolved and this brand is no longer needed.
- Sears – An American icon that has lost its relevance.
If you’re brand is in need of a change or evolution, contact Hype Strategic and let us get you back into the front of the consumer’s mind.
Article Author: Deven Bhagwandin