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Google Algorithm Change in a Nutshell

On April 21, 2015 Google officially changed its algorithm for ranking websites. There have been an abundance of articles, retweets, and posts on the subject…but what do you need to know in a nutshell?

 

It all comes down to whether your website, landing pages, and blog are fully optimized for mobile.

Google posted: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

So….here at Hype Strategic, we came up with 3 suggestions for you to do RIGHT NOW to make sure you are good to go with Google:

 

STEP #1: Test your website to see if it is “mobile-friendly” in Google’s eyes. Type in your URL and pray you get this screen:


Screen Shot 2015-05-06 at 9.46.47 AM


STEP #2: Analyze content on your website. Some content (i.e. Landing Pages) might not be optimized for mobile. If this is the case, you have some choices to create:

  • Responsive Website: Google’s preferred method, mainly because there is one site, but can be seen appropriately on different devices.
  • Dynamic Serving: Same URL for desktop and mobile, but different HTML (the user-agents figure out which HTML to use according to the device.
  • Mobile Website: Old school version, but it still works. Basically, you have two versions of your content.

 

STEP #3: Put effort into optimization! Companies spending more than 25% of their marketing budgets towards optimization are twice as likely to enjoy high conversion rates.

 

The fact that Google changed their algorithm makes perfect sense because what we anticipated was going to be true, has actually happened: There are officially more searches done on mobile than on desktop! This is not only true in the US, but in 9 other countries as well!

 

Did this whole “mobile-friendly” thing make you nervous? Hype can help.

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Sources: HubspotSearch Engine LandGoogle

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