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Google AdWords 101

Growth. That’s the goal, right? Whether you are a small company, large company, start-up business, or been around for hundreds of years…we all want to grow. We strive to experience growth in sales, revenue, reach, influence, etc. You name it- we want to grow in it.

The internet is fast, global, and is the main source of quick information these days. Due to this fact, it has become CRITICAL for companies to have websites. No surprise there. You want to have a website that walks potential customers through what your company is, what you stand for, what you sell, what you offer, how to reach you, etc. Having a great website packed with helpful information is all fine and dandy, but the trick is…


Search engines are taking over as a main source for leads. Think about it: how often do you search “restaurants in Houston” or “best dog groomer” or “inexpensive patio furniture”…these phrases and words represent vulnerable customers that don’t know exactly what they want and need help determining the company they will do business with. These keywords that are typed into search engines will trigger relevant companies to pop up as results, and that is the beginning of the sales process.

So, the goal is for your company to be the “answer” to the potential customer’s “question” in search results. Which leads me the point of this article…Google AdWords Campaign.


AdWords is Google’s online advertising program that allows you to reach new customers and GROW your business! The basics about the program:

  1. You create a list of “keywords or phrases” that you think your customers will typically type in to search engines to find you. Need help on coming up with keywords? Type in your competitors’ website addresses to and you will be able to see top keywords that lead to their sites…a great way to try and redirect those leads to your site. logo
  2. Once you create the keyword list, you have to place your “bids” on each keyword. Google AdWords uses CPC bidding. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears (great news…none of this “pay per impression” nonsense). There are a variety of bidding options you can choose from, but the best way to start out is to do “automatic bidding”- the simplest of AdWords bidding strategies. Basically, you set a daily budget, and AdWords will help adjust your CPC bids to receive the most possible clicks within your budget. This method is ideal for advertisers who don’t want to spend a lot of time setting bids, but want the most out of their campaign. You can always change to manual bidding later, once you get a better grasp on the program. You can read more about bidding and budgeting here.


If you complete these two simple steps, you are well on your way to growing your AdWords campaign. This program can seem intimidating, but Google equips you with a personal consultant to help grow and perfect your campaign so each penny spent is benefitting your company. The great part about Google AdWords is you can add, delete, pause, stop any keyword at any time. It is a great way to be more competitive in your field and make your awesome and informative website VISIBLE and ACCESSIBLE to your audience.

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