Grab the fire extinguisher; build a social media bonfire and start from scratch. Do this now, and 2016 can finally be the year your brand meaningfully succeeds in social media.
2015 was dubbed as the “record-breaking year for social media sites.” Every year, almost 200 million people are signing up (both individual and company pages) and by 2016 there will most likely be 2 billion social media users. While yes, this is exciting, what does it mean for your business?
Social media is the new company necessity, similar to having a website. Companies don’t exist in prospects minds if they don’t have a website…and that is becoming the same mentality when it comes to social channels.
The only way social media will provide your brand any benefit is if you actually understand the genuine purpose of social media.
Does the following scenario sound familiar??— You make a company page for Facebook, YouTube, Instagram, Twitter, LinkedIn, etc. because you heard it’s important to do and then you start posting about your company (when you remember to) and get distraught when you see no improvements on followers, likes, or even the slightest indication of a lead!
Be realistic and stop assuming that posting about your company will rake in the cash and skyrocket sales.
Think about advertising via social media as displaying ad signage at a rock concert. Yes, it is there and seen by many people, but they didn’t come to the rock concert to pay attention to your sign, they came for the music. But what draws their attention away from the music?
A Crowd surfer in the audience.
Remember that when it comes to social media, you are competing with your audience’s friends, families, hobbies, etc. How are you going to stand out and grab the attention of your audience? Is it going to be sharing “About Us” posts promoting your company? Or will it be sharing relevant content that adds value to your followers’ lives?
Only 5% of brands are willing to make the investment in creating useful content. Home Depot is one. So is American Express with it’s Open community. This is a big and risky investment, but it can generate useful traffic.”
Content is king. Content is tricky. Content is what makes this social media world go round. The key is focusing on posts that align your content with your brand in a way that makes your audience stop and direct their attention to you.
Be a crowd surfer in the Social Media world… and if you do it right, you’ll find that lots of loyal followers will lift you up and support you wherever you go.