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Category Archives: News

News from Hype Strategic, LLC

United Coke Stands: Coke Reveals New Packaging

  Coke, Diet Coke, Coke Zero, Coke Life... One brand, but four VERY different tastes, completely different audiences, and each with distinctive packaging. Over time, Coca-Cola drinkers have become aware of caloric intake, healthy consciousness, and their overall pallets have changed, causing the brand to create different products and resulting in an audience that has a...
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The 5 W’s of Public Relations

Did you know...
85 percent of consumers regularly or occasionally seek out trusted expert content — credible, third-party articles and reviews — when considering a purchase.
This is one of the many impressive statistics of the effectiveness of public relations compared to content created by individual companies. Yes, there is power in what you are communicating, but...
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