The end of 2015 and the beginning of 2016 has seen some major brands joining forces to create new corporate juggernauts. According to the Richmond Times Dispatch, over $5 trillion worth of mergers and acquisitions took place last year; the most since 2007. With this...Read more
Coke, Diet Coke, Coke Zero, Coke Life... One brand, but four VERY different tastes, completely different audiences, and each with distinctive packaging. Over time, Coca-Cola drinkers have become aware of caloric intake, healthy consciousness, and their overall pallets have changed, causing the brand to create different products and resulting in an audience that has a...Read more
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85 percent of consumers regularly or occasionally seek out trusted expert content — credible, third-party articles and reviews — when considering a purchase.This is one of the many impressive statistics of the effectiveness of public relations compared to content created by individual companies. Yes, there is power in what you are communicating, but...
In order for marketing to be successful, your audience has to be listening. Reaching your target audience in the right way at the right time can be difficult. Nowadays, we try reaching potential customers through social media, interactive engagement techniques, high quality websites, etc. This works for a lot of companies, but what if your...Read more