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Category Archives: Marketing Terminology

The 5 W’s of Public Relations

Did you know...
85 percent of consumers regularly or occasionally seek out trusted expert content — credible, third-party articles and reviews — when considering a purchase.
This is one of the many impressive statistics of the effectiveness of public relations compared to content created by individual companies. Yes, there is power in what you are communicating, but...
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The Key to Acquiring Customers, Starts with Your USP

“What is the reason I (the customer) should do business with your company?” ... "How are you any different than the other companies out there?" Do you have solid meaty answer to these straightforward questions?
I’m sure your company offers quality and superb service, and so does every other company. So what makes you different? What...
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