In order for marketing to be successful, your audience has to be listening. Reaching your target audience in the right way at the right time can be difficult. Nowadays, we try reaching potential customers through social media, interactive engagement techniques, high quality websites, etc. This works for a lot of companies, but what if your...Read more
2015 saw some pretty creative advertisements in the print and commercial arenas. Agencies around the world created some of the most visually striking images to date. Without further ado, here is Hype’s top 5 list: "Be Together. Not the Same" Friends Furever: ANDROID Android, with the help of their agency-Droga5, created this adorable video promoting their...Read more
Is print advertising dead, you ask? Well, the answer is ABSOLUTELY NOT! However... it has changed with the times. In the past, print marketing was the #1 way to reach a targeted audience, whether through magazines or newspapers. Now, of course, some of us don’t remember the last time we’ve picked...Read more
There was the good, there was the bad, and there was just plain ugly last night when it came to the Super Bowl commercials. Regardless of the category, the ultimate goal of these marketers is to reach one thing- to be memorable.Read more
30-second commercials for the first Super Bowl in 1967 cost a measly $42,000, but that...