The end of 2015 and the beginning of 2016 has seen some major brands joining forces to create new corporate juggernauts. According to the Richmond Times Dispatch, over $5 trillion worth of mergers and acquisitions took place last year; the most since 2007. With this...Read more
Coke, Diet Coke, Coke Zero, Coke Life... One brand, but four VERY different tastes, completely different audiences, and each with distinctive packaging. Over time, Coca-Cola drinkers have become aware of caloric intake, healthy consciousness, and their overall pallets have changed, causing the brand to create different products and resulting in an audience that has a...Read more
Let’s chat about “SEO” or “Organic Search Traffic” and why it is important when it comes to creating and maintaining your website.Read more
You might be thinking, “What ever happened to the days where you could just put up a website, throw some keywords in there, and get to selling?”Unfortunately, it’s...
In an older post about choosing the color of your brand, we focused on the importance of running a competitive analysis on the colors commonly used in your industry and adopting a color for your brand that is different from those. Color is extremely important when it comes to a brand “standing out.” Equally as...Read more