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Category Archives: Branding

United Coke Stands: Coke Reveals New Packaging

  Coke, Diet Coke, Coke Zero, Coke Life... One brand, but four VERY different tastes, completely different audiences, and each with distinctive packaging. Over time, Coca-Cola drinkers have become aware of caloric intake, healthy consciousness, and their overall pallets have changed, causing the brand to create different products and resulting in an audience that has a...
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