There was the good, there was the bad, and there was just plain ugly last night when it came to the Super Bowl commercials. Regardless of the category, the ultimate goal of these marketers is to reach one thing- to be memorable.
30-second commercials for the first Super Bowl in 1967 cost a measly $42,000, but that average broke the $1 million barrier in 1995 and hit a record high of $4.5 million in 2015. CBS is charging $5 million for ads in 2016, or $166,666 per second, according to USA Today.
This is no small investment, so marketers must be strategic. The key lessons in developing a successful Super Bowl commercial reside in knowing your target audience, researching what that audience is interested in, and above all- standing out (OH and featuring a popular celebrity doesn’t hurt either.) Because at the end of the day, we watched the TV for almost 5 hours, and what we remember is what matters.
Here are our Top 8 Most Memorable Super Bowl Commercials of 2016:
The Bud Light Party
Doritos Had a Baby
Ryanville – Hyundai
Puppy Monkey Baby- Mountain Dew
Super Bowl Babies- NFL
T-Mobile: “Drop the Ball”
Heinz “Weiner Stampede”
What were YOUR favorites?