Blogs are a great marketing tactic to build your business. As a matter of fact, they are a CRUCIAL tactic that you should look into immediately if you haven’t already. Why? Hubspot has come up with pretty compelling reasons on this one…
Every time you write a blog post, it’s one more indexed page on your website. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what content you’ve published that they should surface. Every new indexed page is one more opportunity for you to show up in search engines, and drive traffic to your website through organic search. And more traffic means more leads! Check out this image below:
2.) Content Creator:
Every blog you write can be added to your “inventory of content.” How many times have you struggled for ideas of something to share via LinkedIn or Facebook? Blogs are an immediate solution. They can be shared on your website, on social media pages, in e-mails to customers, in newsletters, etc. Even better, you can recycle them after a while! Spread the message around, tailor it to different platforms and your marketing will be less stressful to manage and be more concise (and better).
3.) Gives you Authority:
Create content that is helpful and interesting to your target customer. After time, they will see you as a more credible and authoritative source. They will come to YOU when they want to grow their knowledge of the industry you are in. The goal here is to get your content spread, and what better way than to gain the trust of your immediate audience? More authority=More influence=More sales/leads
Hopefully this has convinced you of the importance of blog articles and featuring them on your website. One last tidbit is to always have a “call-to-action” at the end of your post, telling your audience to DO something. We will lead by example and invite you to read through our other blog posts and casually mention that one of our specialties here at Hype Strategic is content creation. We can help YOU start, build, and maintain your new blog today- just e-mail or call us!