I think we can all agree we love a good cliché. As “cliché” as some might sound, they really have a way of capturing and expressing a particular feeling or thought. Many common cliché sayings and phrases infiltrate our daily conversations so naturally that we hardly know we are using them!
Let’s face it…that is the ultimate goal of advertising- to create a brand, phrase, or statement that has such an impact on your audience that it is used in everyday conversations. You might be sitting there saying, “I’m not that easily manipulated” or “there is no way an advertisement works on me like that,” but I’m here to present 7 classic phrases that all originated from a simple advertisement:
“When it rains, it pours!” – Morton Salt
“Sorry, Charlie.” – StarKist Tuna
“Don’t hate me because I’m beautiful.” – Pantene
“I’ve fallen and I can’t get up.” – Life-Alert
“A little dab’ll do ya.” – Brylcreem
“Don’t leave home without it.” – American Express
“It takes a licking and keeps on ticking.” – Timex
So the next time you let out a common phrase in conversation, take a moment to ask yourself…where did that phrase originate? Chances are…it came from an advertisement!
